Archives for category: Seoul


Designer Seung Gun Park launched the Korean fashion brand pushBUTTON in 2003 with supposedly no previous fashion training. Impressed yet?
He has been compared to Jeremy Scott , and while I wouldn’t go as far as to say that ( plus I think Ha Sang Baek is much worthier of that comparison) I do like what I have seen from this label so far. His Spring 2011 collection shows how the brand is maturing from previous seasons. I’m not usually into maturity when it comes to fashion brands that originally caught your eye by being playful and silly, but in order for pushBUTTON to gain international credibility as a top Korean brand it is necessary.
Seung Gun Park has managed to hit every spring trend nail on the head with his collection( according to Harpers Bazaar). Eclectic Chic CHECK! ( see: his new spin on the classic collared blouse) Bold Colors CHECK! ( see: the eye catching green print) Printed Matter CHECK! ( see: orange/black plaid and green leafy print) Pajama Dressing CHECK!( see: well, practically the entire collection) Minimal White CHECK! (see: you get the idea) pushBUTTON is definitely one to look out for in the seasons to come.
Check out the rest of the pushBUTTON spring 2011 collection HERE!

pushBUTTON will be showing at Seoul Fashion Week on 3.30(Wed.) at 3:00 as part if the Fashion Take-Off portion of SFW. The show will be at the Kring building on the 2nd floor.

You can buy pieces from the spring 2011 collection of pushBUTTON at Boy+Supermarket in Apgujeong Rodeo

To see some of his past work click HERE!
and HERE! This one also has an interview with the designer^^


Outfit breakdown:
Orange sweater- Untage
B&W spatter shirt – vintage
Grey bodycon dress – American Apparel
Black bow belt – vintage
Stockings – no brand
Shoes – Supermarket


I know, I know … I’m cheating on banana milk with strawberry milk DON’T HATE ME>< It just went better with the makoli^^
On to the outfit….
I got this shirt about a month ago at the Dongmyo flea market for practically nothing. I was so excited, it was every bit as 80's printed, oversized, and shoulder-padded as one can hope for from a vintage market dig. Until yesterday I couldn't work it in to any outfit. FINALLY! In the end I just threw it over a tight dress, wrapped a moderately skinny belt around my waist, put on some warm stuff and called it a day!

Tip: Dongmyo flea market is located at Dongmyo station. Opens after 2 pm. Be prepared to dig!

Tip: Keep an eye out for little stands that sell tights and socks around the busy areas of the city. They have really cute styles and they are cheap enough to not feel gutted if you get a run in them! I recommend the one near A Land in Myeongdong and the one near Giordanos in Gangnam.



Now that I have managed to get another iPhone, not only are my friends rejoicing because they can ACTUALLY contact me now but I can finally get started in the street fashion section. I will be compiling shots of fashionable people I spot around Seoul and will be posting them weekly. In the meantime though, I will blog the occasional “Cory’s street style” shot. Hopefully they will give you an idea of how trends in Korean fashion can be interpreted, where to buy each piece or at least where to find something similar! Plus, I would love to hear some feedback^^

Outfit breadown:
Black oversized pompom hooded sweatshirt – handmade
Mohair tube scarf – unknown
Orange cardigan – Untage
Black&white striped tank – H&M
Nylon tricot lapis blue leggings – American Apparel
Mustard colored socks – unknown
Studded black platforms – Supermarket
Bag – H&M

It’s been cold lately in Seoul despite a a tease here and there of Spring weather so I was glad to have this cardigan to keep warm. I modeled for the S/S 11 lookbook for a Korean brand called Untage a couple weeks ago. They specialize in outerwear, t-shirt and leather accessories. Anyways, the designer let me pick a piece I wanted to have and I immediately knew it was going to be this orange sweater. Orange is a huge trend for spring and I had NOTHING orangeㅠㅠ The cardigan was delivered to me yesterday along with the cute socks we used in the shoot ( that’s where the mustard socks came from). To check out the brand click HERE . The designer told me they were still updating the lookbook so check back if you want to see my pics^^.
I made this hoodie just before I went to Tokyo because I was sick of all my other jackets ( see: THIS!) and I knew it was going to be chilly there.
The shoes are from Supermarket a shop with a couple locations around Seoul. There are 2 Apgujeong Rodeo locations, one is small but has tons of great shoes and the other is Boy + Supermarket which we posted about awhile back..this place is a must-go!! There is also a Supermarket in Myeongdong. 한번 꼭 가보세용!


The Fall/Winter 2011 season of Seoul Fashion Week is merely a handful of days away and the organizations site is still in a state of inaccessibility to Mac users like myself and I’m sure tons of you guys too. Here is a little guide for you for the upcoming (next week!) season. Be sure to check the links! If a designer interests you, unlike other fashion weeks around the world, in Korea you can actually buy tickets to see the shows at SUPER reasonable prices (see the link at the end of the post and get a Korean friend to help you^^). Just don’t wait too long to order your ticket, the only problem with the tickets being so cheap is that they sell out fast, especially for the famous designers. With each designers name I have put a “w” for womenswear, an “m” for menswear and both if its, well, BOTH! Some designers just do accessories, so I will specify what kind to expect. Ladies, don’t hesitate to click on the menswear links too, they are some of the best of the week (not to mention plenty of eye-candy on and off the runway). For those of you that like Korean celeb sitings I will put “@” next to the shows where you can usually spot the most celebrities either watching the show or IN the show!

Now more importantly, the shows I recommend will have “^.^” next to them, and the designers I have yet to see but think will put on a great show will have “*.*”

Look forward to more posts on Seoul Fashion Week within the next couple weeks! If you are not in the area to go to any of the shows I hope you use this as a resource to keep up with the famous, hot, and/or up-and-coming Korean designers. If you see anything you are interested in feel free to ask for more information on where to buy it. I will do my best to find out for you^^

(I fixed the links…enjoy!!)

3.28 Monday


13:30 – CY CHOI m

14:30 – D. GNAK by KANG.D m

16:00 – Jehee Sheen m

17:00 – GENERAL IDEA m @ ^.^

18:00 – GEAR3 BY SEAN bags

19:30 – SONGZIO m @ ^.^

3.29 Tuesday

12:00 – RESURRECTION by JUYOUNG m @ ^.^


13:30 – chan+ge by Lee Hyun Chan m

14:30 – beyondcloset m ^.^

15:30 – leigh m

16:00 – GROUNDWAVE m

17:00 – ROLIAT m

18:00 – ALANI m

19:30 – CARUSO m

3.30 Wednesday

11:00 – VanHart Homme m@

12:00 – unbounded AWE m

12:30 – THE CENTAUR w ^.^

13:00 – HAYLEY KIEL bags

13:30 – MVIO m

14:30 – jaehwan*lee paris w

15:00 – pushBUTTON w *.*

15:30 – UJU&CO w


16:30 – GRANGE YARD w *.*

17:00 – Steve J & Yoni P w ^.^

17:30 – RIETTA

18:30 – ANDY & DEBB w

20:30 – KwakHyunJoo Collection w ^.^

3.31 Thursday

11:00 – Lie sang bong paris w ^.^

12:00 – manuelle et guillaume w

12:30 – LEYII w

13:00 – Acid funk!

13:30 – IMSEONOC w ^.^

14:30 – La Lumaca Di Lucione w

15:00 – the studio K w

15:30 – SELEN HEE w

16:00 – KAAL E. SUKTAE w ^.^

16:30 – Lilee w

17:00 – JOHNNY HATES JAZZ w ^.^

17:30 – suecomma bonnie shoes


19:30 – jardin de chouette w ^.^

20:30 – Jain Song w @ ^.^

4.01 Friday

11:00 – TROA w

12:30 – RANG

13:30 – Doii Paris w @ ^.^

15:00 – NOHKE J w *.*

16:00 – ENZUVAN w

17:00 – LEQUEEN BY MILL & I w


20:30 – how and what w

4.02 Saturday

11:00 – Fashion Story JUNG HUN JONG w

13:30 – AN YOON JUNG ANS w

16:00 – CHOIBOKO w


If there is no link or other information it’s because no matter how hard I searched, I found NOTHING ㅠ.ㅠ

For tickets CLICK HERE!

The shows for this seasons Seoul Fashion Week will be held at SETEC ( Hangnyeoul Station) and Kring which is within walking/bus/ cheap taxi distance from SETEC

XX cory

Now I want to preface this by saying that I knooooow that I stand out in Korea but come on people, what’s with the blatant staring?! I realize that looking at people is completely normal (practically) anywhere in the world…but the thing that takes some adjusting to is the absolute lack of discretion in the staring that goes down in Korea. I have to give a special shout out to the 아줌마들 (ajumma- middle-aged Korean lady) for having the level of discretion of say, an ADHD 2 year old with Tourettes. They can hands down win a stare off with anyone/anything that dare challenge them( I’ve tried on many occasions) and couldn’t care less if you notice them giving you the dagger-eyed once over. The thing that gets to me is that you can NEVER seem to be able to tell whether they are looking for so long out of disgust or appreciation. It’s just so …blank. So needless to say I go ahead and assume the worst : something on my face? they think I’m a prostitute? etc. I would also like to add that this “staring problem” is in my top 2 reasons I hate taking the subway in Seoul, with lights so bright and unflattering what choice do subway riders have BUT to stare? This is right up there with an overly excessive amount of staircases/escalators one must tackle in order to FINALLY reach the platform. Anyways, I digress. Now all this being said…one of the few things that can actually make my week is when one of these hardcore staring 아줌마들 actually says something NICE. This happened to me the other week when I was taking the subway against my better judgement in order to avoid bus traffic during rush hour. I was just waiting for the subway, wearing my winter staple disco pant and something else borderline weird, when a couple of 아줌마들 walk by me together, eyes glued to my pants, when out of the blue one looks up, face changes to a big smile and while pointing out my overall look utters the word..”예뻐” (yepo- pretty). Of course I was extremely flattered and giggly like a school girl that she broke through her hard ajumma shell to compliment me, but then I started to create a story about her in my head, something my grandfather is infamous for in my family. ( Upon seeing a man getting out of his truck wearing a camouflage jacket he concluded “ I bet he just went hunting, and he caught 2 rabbits”). I pictured this ajumma being super cool back in the day wearing a beehive and cigarette pants while dancing around to rock n’ roll, even though her parents disapproved. Now the likelihood of this is slim, but a girl can dream. Staring whether good or bad, the old ladies get the free pass, as they so often do in Korea, but if you are about my age and want to challenge me to a glare off …I accept! In fact I might call you out on it as well, but it’s just my version of the Care Bear Stare…it might be awkward but its out of love…right?!

P.S. Check out the definition of “ Care Bear Stare” as found on Urban Dictionary… HILARIOUS and in fact sounds quite similar to the stares that I get from 아저씨들( ajeoshi- middle-aged Korean man)


Well folks…here goes the first entry and what better time than now. This is a blog about all the things that make Seoul AWEESSSOOOMMMEEE, but from MY point of view. Perhaps I am a little one sided, I tend to stick to several key activities: clubbing, eating, drinking, clubbing (trust me it deserves 2 mentions) But really, isnt this what makes a city great?!? TOTAL IMMERSION. Don’t worry, I wont forget the other important things like fashion, pop culture and travel around Asia either !!

There are plenty of blogs with touristy stuff in them if thats what does it for you. So, know now if temples and countryside are what you are looking for, read no further. Otherwise, LET’S GET STARTED!!!