Designer Seung Gun Park launched the Korean fashion brand pushBUTTON in 2003 with supposedly no previous fashion training. Impressed yet?
He has been compared to Jeremy Scott , and while I wouldn’t go as far as to say that ( plus I think Ha Sang Baek is much worthier of that comparison) I do like what I have seen from this label so far. His Spring 2011 collection shows how the brand is maturing from previous seasons. I’m not usually into maturity when it comes to fashion brands that originally caught your eye by being playful and silly, but in order for pushBUTTON to gain international credibility as a top Korean brand it is necessary.
Seung Gun Park has managed to hit every spring trend nail on the head with his collection( according to Harpers Bazaar). Eclectic Chic CHECK! ( see: his new spin on the classic collared blouse) Bold Colors CHECK! ( see: the eye catching green print) Printed Matter CHECK! ( see: orange/black plaid and green leafy print) Pajama Dressing CHECK!( see: well, practically the entire collection) Minimal White CHECK! (see: you get the idea) pushBUTTON is definitely one to look out for in the seasons to come.
Check out the rest of the pushBUTTON spring 2011 collection HERE!

pushBUTTON will be showing at Seoul Fashion Week on 3.30(Wed.) at 3:00 as part if the Fashion Take-Off portion of SFW. The show will be at the Kring building on the 2nd floor.

You can buy pieces from the spring 2011 collection of pushBUTTON at Boy+Supermarket in Apgujeong Rodeo

To see some of his past work click HERE!
and HERE! This one also has an interview with the designer^^